Colours of Ostrava

An energetic teaser with viral sensibilities for this year’s Colours of Ostrava — a Czech music festival famous for its unique industrial surroundings.

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Since the goal was to attract as many people as possible to the festival, I developed a concept of a screencast-like video showing all the fun people can have there, while being one button away from seeing it for themselves.

The video is staged as inside a social network environment, thus generating a massive traffic to the Colours of Ostrava Facebook page — people just want to see if the Experience button truly exists!

Watch Teaser in HD
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This project was commisioned as an experiment, aimed to brainstorm and illustrate possible directions for future festival teasers.

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